The key for high-performing organizations:
Make it easy for great leaders to be great leaders
Tired of the way work feels?
You’re not alone. And it’s not your fault.
We're a half-century into a management paradigm that is about documentation, micromanagement, and pressure. It became more important to find the throat to choke than to solve problems, create discipline, and drive velocity.
And where has this gotten us? Burnout, skill gaps, and a failing economic system.
Maybe it’s time to admit it: the problem isn’t bad execution. The problem is the paradigm.
Worse still, this paradigm is enshrined in our management systems and tools. Project trackers, memo templates, RACI matrices, and culture surveys shaped a workplace where leaders are smothered by complexity, and teams are stuck.
At first we shape our systems. Thereafter, our systems shape us.
Factor.AI is something new. It’s not just software; it’s a management system—grounded in science, powered by AI, and designed for leaders who refuse to settle for “good enough.”
If you’re a leader who’s tired of propping up a system that should be helping you, not draining you, we’d be honored to help.
Lindsay McGregor & Neel Doshi
Co-founders, Factor.AI
Co-authors, Primed to Perform
Trusted by teams who refuse to settle for "good enough".
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Solutions for every stage of the journey.
Running a high-performing culture is harder than ever before.
We've built all the tools you need in one elegant, cynicism-destroying management system.
What if our people are too cynical to change?
Cynicism, burnout, and hopelessness prevent change. That's why we help organizations accelerate their journeys with inspiring and mind-blowing Primed to Perform workshops.
It was hard to create velocity without micromanaging.
Early in our careers, we (Lindsay and Neel) felt like we had to micromanage our people. If we didn't, they would underperform and waste time. But either way, we left our people demotivated.
Now we run Strategy Checks in every team every quarter. Strategy Checks are a workflow where AI helps teams choose their own destiny in ways that maximize growth.
Every culture survey made us feel blamed and our people feel helpless.
As young managers, we knew that we should gather feedback from our teams. But often that felt like our team was just blaming us, and the process made them feel even more helpless.
Habit Checks are an A.I. workflow in Factor.AI. We use it every quarter in every team to help them take control over themselves, their motivation, and their performance habits.
Giving feedback was a minefield between triggering our colleagues or feeling like an imposter.
Skill Checks are a workflow in Factor.AI where AI guides you and your direct report to choose skills they want to improve and discover ways to improve them.
About 15 years ago, when we first led teams, we felt a moral obligation to develop their skills. But when we gave them feedback, they often felt triggered, and honestly, we felt like imposters. So we stopped.
Problem solving with our team felt like we were doing all the thinking.
When we first started this company, it often felt like we had to solve every problem. It turns out that we didn't know how to help our teams with the context needed to work through problems on their own.
Factor's AI Playground equips every team with dozens of AI tools that help them solve any problem distinctively well.
Our teams said we had too many meetings, but without them we were flying blind.
One of the most common complaints we got was about meeting overload, especially as we embraced hybrid work. But without them, we were lost.
Now, every team member does a Weekly Reflection in Factor. Factor's Artificial Intelligence spots patterns and gives everyone guidance on where to spend our time in the coming week.
There were moments we knew exactly what needed to be said… but no idea how to say it.
Now, we start with a draft in Factor. One click, and it turns our raw thoughts into words that actually work: grounded, clear, and attuned to the moment. We finally have backup.
A tough decision. A high stakes client message. A teammate who needed feedback. We'd sit there, trying to strike the right tone - firm but not harsh, open but not vague. Half the time, we’d stall out. The other half, we’d say it wrong.
We finally have a solution that makes leadership easier.
OKRs are not OK.
Replace high-pressure targets with awesome strategy.
Factor's AI-driven Strategy Checks align an organization the right way, helping everyone fall in love with their work.
Feedback isn’t fun.
Replace feedback with mentorship.
Factor's AI-driven Skill Checks create a culture where everyone chooses the skills they want to learn and creates plans to practice on the job.
Culture surveys don't change culture.
Replace the noise with action.
Factor's AI-powered team Habit Checks ensure every team takes ownership over its motivation and performance habits.
Memos are 1950s tech.
Replace essay-writing contests with high-velocity problem solving.
When teams track their discussions, research, and notes in Factor, AI makes the documents for you, and that's if you even need them.
Quarterly reviews are too slow.
Replace slow business with fast weekly coaching.
When teams use Factor to manage their performance, AI gives every leader a weekly coaching guide to help them focus.
